Topic 8 of 11 in the EASA Sales Training Program. Understand the reasons behind a buyer’s behavior, human characteristics that produce irrational actions and using emotional intelligence to deal with disruptive behaviors. The video is moderated by Jerry Peerbolte, of J. Peerbolte & Associates, and features speaker Keith Lubner. Note: Much of this material has been previously released and is newly organized and repackaged.
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