Topic 4 of 11 in the EASA Sales Training Program. This topic is made up of 2 parts. Part 1 Not all sales leads are the same. Discover new sources to develop sales leads, how to profile the ideal customer and discern criteria to segment and qualify sales leads. Part 2 Dig into online prospecting tools and tips to streamline searches for sales leads and contact information. Discover sales call triggers and improve your search techniques on LinkedIn and follow-up communication strategies. These presentations are moderated by Jerry Peerbolte, of J. Peerbolte & Associates, and feature speakers from past EASA Conventions including Keith Lubner, Sam Richter and Mark Hunter. Note: Much of this material has been previously released and is newly organized and repackaged.
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