Topic 1 of 11 in the EASA Sales Training Program. How well do you tell your company’s story? The keys to a successful sales call are having something to say and knowing how to say it. Most sales stories are self-focused and ineffective. With this program, learn how to develop your sales story, step-by-step. The video is moderated by Jerry Peerbolte, of J. Peerbolte & Associates, and features speakers from past EASA Conventions including Jim Pancero, Mike Weinberg and Keith Lubner. Note: Much of this material has been previously released and is newly organized and repackaged.
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